Edge Communication have featured in the Western Australia Business News (WABN) with an article called ''Staff on the front line for Marketing''. The article discusses how although many businesses are jumping on the 'social bandwagon' by promoting their businesses through the new must haves like Facebook and Twitter, it is time for them to take a step back and examine their front line staff. Your frontline staff can also be your strongest sales … [Read more...]
Not happy! Australian customers on service
An article written by Alexandra Smith from the Sunday Morning Herald has given some outstanding statistics about Australians and their attitudes towards customer service. According to an international study across 10 countries, which explores public attitudes towards customer service, it has found that 40 per cent of Australians feel that businesses fail to meet their expectations. Only the French are more dissatisfied. Some more key statistics … [Read more...]
Customers still hanging up on Vodafone
An article written by the news.com.au business section discusses how the Vodafone Hutchison Australia's (VHA) boss has pledged to improve services in an attempt to stop the exodus of customers from the mobile phone company. According to the article, VHA lost 178,000 customers in the first half of its 2012 financial year! That is a staggering amount to lose. Vodafone have suggested this is due to network faults and poor customer service. For the … [Read more...]
How to prevent bad customer service
Every day millions of people suffer from bad customer service, whether its over the phone, or face-to-face. Isn't it about time business took a long hard look at themselves and tried to prevent bad customer service in their organisation. Sooner or later this customer neglect will hurt the business and by that time it could be too late to recover. The Sydney Morning Herald have given their top 3 suggestions on how to prevent bad customer service … [Read more...]
Is the customer always right or wrong?
I was recently browsing the web, as I usually do, for some helpful tips or specific information to share with you all. Whilst browsing, an article caught my eye entitled 'The customers is (not) always right?'. Written by an author called James Adonis from the Sunday Morning Herald, the article delves into how the customer is NOT always right and suggests that more research is needed to look into how negative customers can affect on you … [Read more...]
Are the Olympics customer services ready?
The London Olympics are just around the corner now, with the opening ceremony about to start and some soccer games already beginning. Underneath all the hype and excitement of the games, the Olympics has also been subject to its fair share of negative press. The ticketing ballot was subject to a fair amount of criticism and, more recently, the G4S security scandal and the threat of strike action at Heathrow on the eve of the opening ceremony … [Read more...]
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