To attract new customers and stay ahead of the rest requires most businesses to actively participate in a bottomless pit of marketing activities. Consumers wanting to buy will search the web and respond by sending web enquiries and making phone calls to find the business that best meets their needs. They are searching for the one who makes it easy to do business with, makes them feel cared about.
Your people create the first impression for your business when they answer the telephone. The caller will make an instant judgement as to whether they trust your business enough to engage with. If your phone manner is courteous helpful and friendly, it will make your business the obvious choice in the mind of your potential customer.
Knowing how to build rapport and make your business the obvious choice in your customer’s mind, will help convert those valuable enquiries into precious sales – and boost your profits.
“It costs 6 times more to attract a new customer than to keep an existing one” says international sales expert, Zig Ziglar. So it makes sense (and dollars) to learn some crucial strategies in engaging those potential new customers who have taken the important first step in contacting you. They are gold! Learn how to expertly manage an enquiry and steer it in your direction by asking pertinent questions, listening, and articulating the benefits of your product or service.
Customers who have a better experience not only pay more, they will assist your marketing efforts by telling their friends, colleagues and family. And even if you don’t have exactly what they’re looking for now, first impressions are lasting impressions so they will remember you for next time.
Congratulations on arriving here. You understand the importance of effectively managing enquiries. You know your success demands everyone understand the value of an enquiry, how to ask the right questions to discover their needs, and listen effectively. Don’t leave this crucial area of your marketing to chance! Edge will shape your team to bring out the very best.
Enrich relationships and boost potential by discovering why you click with some people and others drive you crazy. Learn how to adapt your communication style to others to build rapport and increase sales.Download PDF
Convert more telephone and email enquiries by building rapport and making your business the obvious choice in your caller’s mind.Download PDF
Boost sales by communicating more effectively and knowing how to articulate the benefits of your product or service.Download PDF
We recently had a requirement to update and refresh our sales force with the latest in telephone technique and understanding customer relationships from a sales perspective. We called upon Ava Lucanus to help us achieve an increased customer satisfaction level and provide a quality pathway for improved communication. Ava was able to exceed our expectations and provide the necessary guidance in a simple and effective manner, so enabling our sales representatives to more easily communicate with our clientele. I have no hesitation in recommending Ava’s expertise in helping your business better communicate and service valuable clients”.
Warwick Wilson, Managing Director, Caretech Services Pty Ltd
Sensible, practical information with no HYPE. Well researched including customisation to our particular needs. CONCISE!”
Mark Bolton, Sales Representative, Mondo Electronics
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