An article written by Alexandra Smith from the Sunday Morning Herald has given some outstanding statistics about Australians and their attitudes towards customer service.
According to an international study across 10 countries, which explores public attitudes towards customer service, it has found that 40 per cent of Australians feel that businesses fail to meet their expectations. Only the French are more dissatisfied.
Some more key statistics from the article:
Australians would happily spend, on average, an extra 12 per cent if it meant they received better service.
Two-thirds of consumers have abandoned a purchase because of a poor service experience in the past year
More than half have spent more with a company because of a history of good service.
Due to the tough economy, it has meant businesses often feel obliged to cut back on training staff to deliver good customer service, which ultimately further damages their business.
To read the full article, click here.