One hundred years ago this week, Geelong residents were the first in Australia able to direct dial a telephone call – no operator assistance needed! Isn't it amazing how far technology has come, especially in the telecommunications sector. Telstra have an article which talks about this first direct dial and has very interesting pictures of the documented call, and all the technology that went behind it. To read the full article, please follow … [Read more...]
Five Ways to Build Customer Trust
This article, written by Michelle Nichols of the Bloomberg Business Week, describes five ways to build the trustworthiness of your business. Both to generate more customers and repeat buyers, but also to build trust with your staff and sub-contractors. If you have any suggestions of how to build trust, or you have an example of how you built trust within your business email us at ava@edgetelephone.com.au or reply below and we will post all your … [Read more...]
Managing Expectations
Barry Urquhart, Managing Director of Marketing Focus, has written a great article on Customer expectations of businesses and suggests how businesses can try and meet them. Within the article, Barry states that every prospective and existing customer and client arrives at the premises, on the telephone or on-line with expectations. These expectations can be and are influenced, or indeed often determined in part or in whole, by past experiences, … [Read more...]
Communication is the key
Communication is how information and knowledge are transferred from one human being to another. Communication is what makes us stay unified. Therefore, it is important that we understand the communication process thoroughly so that we can communicate effectively with everyone, including our customers. Effective sales communication is more than just talking — it's about connecting. Our sales coaching program can help your team master that. … [Read more...]
The X Factor of Service
Extraordinary service is often associated with ‘going the extra mile’ or ‘giving the customer what they want’. Well I’d like to let you in to a little secret – you don’t have to go the extra mile, not even half a mile to give extraordinary service. It’s all about the little “extra” that you add. The 1% factor as the marketing experts call it. The amazing thing is that this little extra does not have to take much effort at all, just a tiny bit of … [Read more...]
How to Convert Your Enquiries
Are you converting your telephone and web enquiries into profits? How much does your business spend on advertising and marketing? As a business owner you know how much it costs in money, time and resources to entice new customers to call you. It could be a whole new website, endless search engine optimisation, professional networking fees which can easily add up to thousands of dollars per year, newspaper or magazine advertising... and the … [Read more...]
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