Barry Urquhart, Managing Director of Marketing Focus, has written a great article on Customer expectations of businesses and suggests how businesses can try and meet them.
Within the article, Barry states that every prospective and existing customer and client arrives at the premises, on the telephone or on-line with expectations. These expectations can be and are influenced, or indeed often determined in part or in whole, by past experiences, word-of-mouth references, advertising, website designs, literature, premises presentations, image, reputations and the attitudes of staff members.
He gives some great suggestions on how to meet and overcome customer expectations, which ultimately leads to gaining and retaining customers.
To see the article for yourself, follow the link here
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