Enhance Sales Performance with Professional Sales Training
Success in sales is built on strong communication, persuasion, and relationship-building skills. Whether you’re looking to improve team performance or develop phone sales techniques, the right training makes all the difference.
Your people create the first impression for your business when they answer the telephone. Your caller will make an instant judgement as to whether they trust your business enough to engage with. If your phone manner is courteous, helpful and friendly, it will make your business the obvious choice in the mind of your potential customer.
Knowing how to build rapport and make your business the obvious choice in your customer’s mind, will help convert those valuable enquiries into precious sales – and boost your profits.
At Edge Communication, we provide corporate sales training that equips sales teams, managers, and professionals with the skills they need to increase conversions, build lasting client relationships, and close deals with confidence.
Why Invest in Corporate Sales Training?
Customers who have a better experience not only pay more, they will assist your marketing efforts by telling their friends, colleagues and family. And even if you don’t have exactly what they’re looking for now, first impressions are lasting impressions so they will remember you for next time.
✔ Improve sales performance – Learn strategies to engage prospects and close more deals.
✔ Enhance communication skills – Develop the ability to persuade, influence, and build trust.
✔ Increase revenue and business growth – A well-trained sales team drives better financial results.
✔ Build confidence in sales teams – Reduce hesitation and improve negotiation skills.
✔ Build better relationships – Update your phone skills to build rapport, and attract and retain more customers.
Whether you have a team of new sales representatives or experienced corporate sales professionals, our sales training programs are designed to maximise success.
“It costs 6 times more to attract a new customer than to keep an existing one” says international sales expert, Zig Ziglar.
So it makes sense (and dollars) to learn some crucial strategies in engaging those potential new customers who have taken the important first step in contacting you.
They are gold!
Learn how to expertly manage an enquiry and steer it in your direction by asking pertinent questions, listening, and articulating the benefits of your product or service.
Our Sales Training Programs
We offer bespoke corporate sales training programs that address the challenges sales teams face in today’s competitive market.
1. Corporate Sales Training Programs for Teams
🔹 Ideal for businesses wanting to improve the performance of their corporate sales teams.
Programs designed for businesses looking to develop their sales teams with practical, results-driven training. Topics include:
🟡 Sales communication training – Master verbal and non-verbal communication to influence buyers.
🟡 Sales negotiation techniques – Learn how to handle objections and close deals effectively.
🟡 Understanding buyer behaviour – Develop strategies to connect with prospects and build trust.
🟡 Professional selling skills – Know how to translate the features of your product or service into benefits. People don’t want the quarter inch drill, they want the quarter inch hole.
2. Phone Sales Training for Sales Professionals
🔹 Perfect for sales representatives, telemarketers, and business development teams.
Phone sales remain a crucial part of modern sales strategies. This program helps sales teams:
🟡 Develop confidence in phone sales conversations.
🟡 Master the use of language to increase your success rates.
🟡 Overcome objections effectively to help steer the conversation toward your goal.
🟡 Enhance listening and questioning skills to better engage your customers.
Why Choose Edge Communication for Sales Training?
✔ Proven expertise – Our sales trainers have extensive experience in corporate sales.
✔ Practical, hands-on learning – No fluff, just real-world sales techniques that work.
✔ Customised sales training – We tailor our programs to meet your company’s needs.
✔ Flexible delivery – Choose from on-site training in Perth or virtual sales training.
✔ Trusted by businesses across Australia – We help sales teams achieve real results.
📞 Contact us today to discuss your sales training needs.
Sales Training Delivery Options
We offer flexible training formats to suit your business:
🟡 In-Person Sales Training in Perth – Our expert trainers deliver engaging, face-to-face workshops.
🟡 Online Corporate Sales Training – Remote learning options for sales teams across Australia.
No matter your industry or business size, our sales training programs will help you close more deals and increase revenue.
Who Can Benefit from Our Corporate Sales Training?
Our training is designed for:
✔ Sales teams looking to boost their skills and improve performance.
✔ Business owners & entrepreneurs who want to refine their sales approach.
✔ Corporate sales managers responsible for leading and coaching teams.
✔ Customer service professionals who want to develop stronger sales techniques.
Start Closing More Deals with Edge Communication Sales Training
If you’re looking for corporate sales training and phone sales training programs, our expert trainers are here to help.

Download PDF

Convert more telephone and email enquiries by building rapport and making your business the obvious choice in your caller’s mind.
Download PDF

Boost sales by communicating more effectively and knowing how to articulate the benefits of your product or service.
We recently had a requirement to update and refresh our sales force with the latest in telephone technique and understanding customer relationships from a sales perspective. We called upon Ava Lucanus to help us achieve an increased customer satisfaction level and provide a quality pathway for improved communication. Ava was able to exceed our expectations and provide the necessary guidance in a simple and effective manner, so enabling our sales representatives to more easily communicate with our clientele. I have no hesitation in recommending Ava’s expertise in helping your business better communicate and service valuable clients”.
Warwick Wilson, Managing Director, Caretech Services Pty Ltd
Sensible, practical information with no HYPE. Well researched including customisation to our particular needs. CONCISE!”
Mark Bolton, Sales Representative, Mondo Electronics