It’s important for companies to pinpoint and identify exactly who their customers are. After all, today the term ‘customer’ doesn’t simply refer to ladies and gentlemen that buy a product and vanish into the night—it also speaks to people we interact with on every level, including our co-workers, our peers, bosses and strategic partners.
Even communicating a mission statement to the media counts as an exchange of information and energy with potential customers, all of whom you’re asking to buy into your ideas.
Business2Community have a great article discussing the importance of customer service, and how you as a business should put yourselves in the customers’ shoes. Do you sometimes feel like your experience as a customer isn’t too inviting? Would love to hear your thoughts and comments.
To read the full article, click here.
Today’s definition of great service includes effective selling. See how our sales solutions bridge that gap.
