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You are here: Home / News / Your Receptionist is Your Best Marketing Tool

September 2, 2011 by Ava Lucanus

Your Receptionist is Your Best Marketing Tool

What is the best marketing tool for your business? Your receptionist of course!

Do you want to keep your customers happy?  Do you want to find more ways of getting customers to choose your business over your competitors?  Then you need to utilise the best marketing tool you have – your receptionist!

Your receptionist is the first person all potential clients will speak with and they set the tone for the business.  If their manner is courteous, helpful and friendly, the caller will become more receptive and willing to engage your business.

It only takes customers about three seconds to form an impression of your business and how your receptionist deals with the call and what they say is crucial to whether they decide to do business with you or not.

Even during tough times, like those some businesses are experiencing now, customers will still pay a premium for good customer service.

Edge Communication recommends either the Fast Track Your Telephone Skills two-hour mini-workshop or the half-day Receptionist coaching.  And for Receptionists who work in Specialist Medical Practices, there is the new Convert Phone Enquiries into Profits Workshop.

These workshops are specifically designed to assist your Receptionist with attracting more business and keeping your customers happy, which is ultimately going to save you a lot of time and money.

And for the Receptionist who is inundated with calls, telephone skills training is just as important to develop ways to make your customer feel comfortable and ready to engage and most importantly wait.

Ava Lucanus, Owner of Edge Communication says, “A Receptionist working in a busy business will need special skills to deal with the customers who don’t want to wait.”

“You don’t want them going to your competitors,” she said.  “There are several strategies you can easily adopt to keep all your customers happy – whether you are after more appointments or sales, or struggling to manage the ones you’ve got.”

“Give good customer service and they will be more likely to give you repeat business and tell others about you, creating word of mouth referrals. Pamper your customers because they are the best and lowest cost marketing tool you have,” said Ava.

Edge Communication can help your business with all its customer communication needs. Call us today and let us show you how to make the most of your greatest marketing tool.

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About Ava Lucanus

Ava Lucanus takes a proven, practical and refreshing approach to helping organisations create exceptional customer experiences that align with their brand promise. Drawing upon four decades of knowledge and experience, Ava works with companies Australia wide and is recognized as an authority in her field. Through her company Edge Communication she provides consulting, training and coaching programs for every level within business to fully optimise their relationships.

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