Ava Lucanus from Edge Communication was honoured to be featured in this month’s issue of workforce development magazine, IMPACT.
Many businesses do not recognise the importance of getting it right over the phone. Even though the telephone is often the first point of contact for your customers. That means when you answer the phone or make a call, you are responsible for the first impression of your company, in your customer’s mind.
It takes only 3 seconds to form a first impression over the phone. Your caller cannot see you, so he/she will make an instant judgement of you and your company simply by your tone of your voice. In the first crucial first 3 seconds, your customer will determine whether they trust you enough to do business with you or go elsewhere.