Theodore Roosevelt was quoted as saying, “People don’t care how much you know, until they know how much you care”. With more consumer choice than ever before, our world is becoming increasingly customer focused. Successful companies are prioritising the value of soft skills. It’s all very well to have the technical or complex product knowledge, but if you are unable to communicate that knowledge effectively to your customer in a way that they … [Read more...]
How to Develop a Customer Driven Culture
Do you and your staff make it easy for your customers, to do business with you? Research reveals that 59% of customers expend moderate to high energy to resolve an issue, while 62% have to repeatedly contact the company. We're delighted to present the third in a series of customer experience articles recently published in the WA Business News by Ava Lucanus, Director of Edge Communication. Click on the link below to view the article and … [Read more...]
The 7 Things You Need To Do To Create The WOW Factor
Recent studies reveal that 86% of buyers will pay more for a better customer experience. Easy, I hear you say? Here’s the thing; only 26% of companies have a well-developed strategy in place for improving their customer experience. So what exactly do we mean by this new buzz word ‘the customer experience’? The ‘customer experience’ is the sum of all the experiences that a client has with you, over the duration of their relationship with you. … [Read more...]