Theodore Roosevelt was quoted as saying, “People don’t care how much you know, until they know how much you care”. With more consumer choice than ever before, our world is becoming increasingly customer focused. Successful companies are prioritising the value of soft skills. It’s all very well to have the technical or complex product knowledge, but if you are unable to communicate that knowledge effectively to your customer in a way that they … [Read more...]
The 7 Things You Need To Do To Create The WOW Factor
Recent studies reveal that 86% of buyers will pay more for a better customer experience. Easy, I hear you say? Here’s the thing; only 26% of companies have a well-developed strategy in place for improving their customer experience. So what exactly do we mean by this new buzz word ‘the customer experience’? The ‘customer experience’ is the sum of all the experiences that a client has with you, over the duration of their relationship with you. … [Read more...]
