Recent studies reveal that 86% of buyers will pay more for a better customer experience. Easy, I hear you say? Here’s the thing; only 26% of companies have a well-developed strategy in place for improving their customer experience. So what exactly do we mean by this new buzz word ‘the customer experience’? The ‘customer experience’ is the sum of all the experiences that a client has with you, over the duration of their relationship with you. … [Read more...]
How To Create An Extraordinary Customer Experience
A startling national Australian study has revealed that the perceived service standards of the business owners and managers vs the experience that the customers receive can be very different indeed. In fact it appears there is a huge gap! The studies released by consumer commentator Barry Urquhart, show 82% of business owner and manager respondents stating that the service offered by their businesses was either “good”, “very good” or … [Read more...]
Is Technology Killing Communication?
Albert Einstein once said "It has become appallingly obvious that our technology has exceeded our humanity". I think you'll agree he'd roll over in his grave if he could see the rate that technology has exceeded our humanity in the 21st century. Do all of your staff know how to project a professional, helpful and friendly image when they answer the phone or make a call and that will reflect the true professionalism of your organisation? We … [Read more...]
