Quite often, businesses refer to their favourite customers as the ones who don’t complain, and continue to buy from them. However, what you should take from this quote, is that the customers who complain or give feedback, are probably the most important customers to you.
If you look at it this way, technically they are giving you free advice on where you can improve on your business. And if one person feels this way, it is likely that more customers feel this way but haven’t voiced their opinions.
Does your business offer customers an easy way to give feedback, or do you have helpful staff to deal with these customers?