Whether shopping for jeans, a suitcase or insurance, consumers are spoilt for choice these days. So how do we decide where to spend our money? More than ever, it’s a matter of trust.
Building a trustworthy business is vital given consumers seek out reliable brands in response to ongoing economic instability.
But building trust isn’t as easy as it sounds. The recent Brand Asset Valuator report found that trust in insurance, retail, utilities and financial services has declined more than 20 per cent in the past couple of years. This has been blamed on constant price hikes, poor customer service and confusing offers.
To see the full article and find some simple steps businesses can take when working to build trust, please click here.