It’s important for companies to pinpoint and identify exactly who their customers are. After all, today the term ‘customer’ doesn’t simply refer to ladies and gentlemen that buy a product and vanish into the night—it also speaks to people we interact with on every level, including our co-workers, our peers, bosses and strategic partners.
Even communicating a mission statement to the media counts as an exchange of information and energy with potential customers, all of whom you’re asking to buy into your ideas.
Business2Community have a great article discussing the importance of customer service, and how you as a business should put yourselves in the customers’ shoes. Do you sometimes feel like your experience as a customer isn’t too inviting? Would love to hear your thoughts and comments.
To read the full article, click here.