An apple a day was something you ate every day to keep the doctor away and a tablet was what you took when you were ill. The rate of development in communications technology is without precedent in the history of mankind. The rapid uptake of the internet, social media, smartphones, tablets, interactive voice response, voicemail, and email attests to this. But amid all these gains, are we losing something in terms of how we relate to one … [Read more...]
How annoying is your website?
Our very own Ava Lucanus has been offering her customer service expertise recently in an article written by James Bull consulting. The article discusses how many businesses websites are difficult to use and put off customers doing business with them. "Imagine employing an unfriendly salesperson to stand outside your business and annoy any customers who approach. As crazy as that idea sounds, it’s what many businesses might as well be … [Read more...]
Q & A with Ava Lucanus
The Ark Group have recently interviewed our very own Ava Lucanus for their upcoming release of a report called: Strategic Internal Communications: Boosting Corporate Culture, Productivity and Profitability. Within the interview, Ava's expertise is delved into, with specific reference to how the indiscriminate use of the telephone can impact on internal communications. With a wide range of questions and lots of useful hints and tips, this … [Read more...]
Staff on the front line for Marketing
Edge Communication have featured in the Western Australia Business News (WABN) with an article called ''Staff on the front line for Marketing''. The article discusses how although many businesses are jumping on the 'social bandwagon' by promoting their businesses through the new must haves like Facebook and Twitter, it is time for them to take a step back and examine their front line staff. Your frontline staff can also be your strongest sales … [Read more...]